When Smartphones Undermine Essential Business Skills

Adults have been complaining about the decline of arithmetic skills since students began relying on pocket calculators in the 1970s. When personal computers became widely adopted in the 1980s, they complained that keyboards contributed to the loss of handwriting skills. Then in the 1990s, when spell- and grammar-checkers become popular, people complained about the demise of spelling and proofreading skills.

FamilyCell

Smartphones contain all of the tools above plus many others. Since 2000, smartphones have become so ubiquitous, even among young children, that they are affecting the way we conduct business.

The Big Questions

Despite their undeniable benefits, do smartphones sometimes undermine essential business skills? If so, how?

The Dumb Side of Smartphones

I recently asked a group of business owners and academics this question and got an earful. Below is a small sample of their answers.

  • A librarian told me students are so addicted to Internet browsers and search engines that they are not learning how to use libraries. She worries that this blocks them from using knowledge accumulated before the digital age and from using current information that may not be online.
  • A restaurant owner complained that her cooks were having trouble reading orders placed by young waiters and waitresses who had better texting than writing skills.
  • A retailer complained that his clerks were so dependent on the calculators on smartphones that they could not make accurate change unless the cash register told them what to give back.
  • A pharmacist complained that his younger employees could no longer visualize quantities associated with prescriptions because they could no longer do simple addition, subtraction, multiplication and division in their heads.
  • A store manager complained that over-reliance on calculators (which express quantities solely in terms of numbers) blinded young people to other ways of expressing numeric values. He overheard a customer ask one of his employees for a dozen eggs. The employee said, “We don’t have a dozen. We only sell cartons of 6 or 12.”
  • A delivery-service owner told me about an employee who relied on his cell phone’s turn-by-turn navigation. When the phone’s battery went dead, the employee wound up on the wrong side of town even though he had a key map.
  • A physician was late filing urgent pathology reports because her transcriptionist couldn’t access her medical spell-checker during a system changeover.
  • An owner of a service company complained that clients rarely answered phone calls anymore. They replied to questions with texts while they were in meetings. Problem? They rarely read past the first line of an email to get the full gist.
  • Many owners complained about multitasking-induced errors, i.e., that employees were distracted by texts and emails when they should have been attending to business.
  • Many owners worried about the loss of productivity because people were spending too much time on social networks during work hours.
  • An owner of a company that relied on research felt the convenience of search engines caused many people to confuse thorough, valid analysis with quick, easy answers.
  • Another retailer worried that many young cashiers don’t even look at customers anymore. “They simply stare at their screens and push a button that dispenses change.” He worried that the “personal touch” was being replaced with emotionless transactions that left customers cold, inviting them to go somewhere else.

Despite these problems, we need to recognize and applaud the wonderful things that smartphones enable us to do. Imagine how dull life would be if it weren’t for texting while accounting.

Using Social Media to Detect Poor Quality Health Care

In an era when a growing number of patients are using social media to describe their patient experiences, some health care professionals are suggesting that mining the “cloud of patient experience” could be an interesting way to help professionals improve that experience.

The idea is proposed in a “viewpoint” article entitled “Harnessing the cloud of patient experience: using social media to detect poor quality healthcare” published online by BMJ Quality and Safety in January 2013. The authors, F. Greaves, D Ramirez-Cano, C Millett, A Darzi and L Donaldson, of the Department of Primary Care and Public Health, Imperial College London, say that:

“We believe the increasing availability of patients’ accounts of their care on blogs, social networks, Twitter and hospital review sites presents an intriguing opportunity to advance the patient-centred care agenda and provide novel  quality of care data.”

DataCenterHand

They outline how collecting and aggregating patients’ descriptions of their experiences on the internet could be used to detect both poor and high quality clinical care. The process involves “natural language processing and sentiment analysis to transform unstructured descriptions of patient experience on the internet into usable measures of healthcare performance.” The authors conclude by discussing whether these new techniques could detect poor performance before conventional measures of healthcare quality could.

My Take

Many industries use data mining to gather business intelligence and detect trends in markets. The financial industry uses it to develop credit scores. Actuaries use it to assess risk for insurance companies. Other applications include quality assurance, cross-selling, fraud detection, stock market prediction, direct marketing and customer retention, to name just a few.

In all of these examples, people use computers to turn large amounts of unstructured data into usable knowledge that can help predict outcomes and improve performance.

If you’ve had a hospital stay recently, you probably received a questionnaire asking you to rate your experience. The purpose of these questionnaires is to gather feedback that leads to improved performance. A local hospital administrator told me recently that these ratings affect hospitals’ compensation by several percent – a powerful motive to improve.

But people are often reluctant to offer negative feedback – especially to people that their health depends on. They don’t want to be “problem patients” that providers shun; they have a natural tendency to want to say positive things TO the people they deal with. However, under the veil of anonymity that the Internet provides, they frequently show no restraint in saying negative things ABOUT their experiences with people, companies and institutions. I call this the Venting Effect. When you have a negative experience, just getting all those boiling feelings out of your head helps manage the pain.

Professionals can improve healthcare by capturing and analyzing this information. The hospital administrator mentioned above told me a poignant story about how his staff reduced lung infections after surgery from nearly 50 percent to virtually zero within five years. They used “best practices” determined from mining CDC data. Broadening the scope to include data mined from social networks may yield equally beneficial results.

Decision-Making and Media Literacy

As I pointed out in the personal essay section of this blog, being unaware of how media influence our decisions can have potentially disastrous consequences. See Swimming with Alligators. This chilling story about teens who ignored warnings designed to save their lives underscores the need for media literacy.

IMediaShocknformation is so ubiquitous in our lives, and the motives behind it are often so disguised, that people need to learn better ways to evaluate and analyze it. The Center for Media Literacy (CML) is dedicated to helping children and adults prepare for living and learning in a global media culture by translating media literacy research and theory into practical information, training and educational tools for teachers and youth leaders, parents and caregivers of children.

The group believes that:

  1. Media literacy is education for life in a global media world.
  2. The heart of media literacy is informed inquiry.
  3. Media literacy is an alternative to censoring, boycotting or blaming “the media.”

Regarding point #3, they say:

Deeply committed to the First Amendment and freedom of expression, media literacy does not promote partisan agendas or political points of view. The power of media literacy is its ability to inspire independent thinking and foster critical analysis. The ultimate goal of media education is to make wise choices possible.

The Center for Media Literacy offers educators a library of curriculum guides and teaching tools.

I like their approach. In a global, self-published medium like the Internet, government regulation of the sending side of communication is difficult. Education of the receiving-side is the only practical way to protect and empower people.

Promiment among the growing number of advocacy groups calling for more media literacy is UNESCO (The United Nations Educational, Cultural and Scientific Organization). They say, “The proliferation of mass media and new technologies has brought about decisive changes in human communication processes and behaviour.”  Media literacy, they say, empowers citizens to understand media, critically evaluate content, and make informed decisions.

Many believe the U.S. lags other parts of the world in media literacy education. Among  the U.S. organizations calling for more child and adult media literacy education are:
Achieve Inc.
American Academy of Pediatrics
ASCD
Aspen Institute/Communications and Society
Cable in the Classroom
Center on Media and Child Health
Educators for Social Responsibility
FairVote 
Family Online Safety Institute (FOSI)
Kaiser Family Foundation
National Association for Media Literacy Education
National Middle School Association
National Council for the Social Studies
National Council of Teachers of English
The National Telemedia Council
Telemedium: Journal of Media Literacy

Partnership for 21st Century Skills

By better understanding how media skew perceptions on an unconscious level, people can make more rational, logical, and informed decisions. But what if people can’t read at all? Or what if they are functionally illiterate? In the next post, I’ll discuss some statistics scary enough to make Bram Stoker and James Cameron look comforting.

Effects of Electronic Media on Children Ages Zero to Six

The Effects of Electronic Media on Children Ages Zero to Six is a comprehensive survey of research stretching back 50 years. It was prepared for the Kaiser Family Foundation by the Center on Media and Child Health, Children’s Hospital Boston in 2005. It explores the history of research about the effects of electronic media on children while their minds are still developing and when they are most vulnerable, i.e., before they fully develop critical thinking skills and become conscious of how media can affect them.

Even the youngest children in the United States use a wide variety of screen media. As the Kaiser Family Foundation notes in its introduction to the study, “Some children’s organizations have expressed concerns about the impact of media on young children; others have touted the educational benefits of certain media products. This issue brief provides a comprehensive overview of the major research that has been conducted over the decades on various aspects of young children’s media use, and also highlights the issues that have not been researched to date.”

FatKidEatingTopics examined include:

  • Health
  • Aggression
  • Violence
  • Pro-social media
  • School Achievement
  • Attention and Comprehension
  • Fear Reactions to Frightening Content
  • Parental Intervention
  • Learning
  • Reality
  • The Family Environment
  • Response to Advertising
  • Computer Use

In regard to advertising, research has shown that children in this age group are unable to understand its persuasive intent. This raises questions about unfair manipulation that could affect a child’s later growth and trajectory in life. For instance, among the studies cited, research showed that:

• The likelihood of obesity among low-income
multi-ethnic preschoolers (aged one to five
years) increased for each hour per day of TV or
video viewed. Children who had TV sets in their
bedrooms (40% of their sample) watched more TV
and were more likely to be obese (Dennison, Erb &
Jenkins, 2002).
• Children (average age of four years) preferred
specific foods advertised on video more than
children who had not seen the foods advertised on
video (Borzekowski & Robinson, 2001).
• Body fat and body mass index increased most
between the ages of four and 11 among children
who watched the most TV (Proctor, Moore, Gao,
Cupples, Bradlee, et al, 2003).

This survey of research concludes with a call for more research in specific areas. One of those is “media interventions.”

            “In order to mediate the effects of media on young children, interventions such as media literacy programs and parental education curricula should be designed and evaluated. There have been almost no media literacy programs designed for zero- to six-year-olds. The United States is far behind other countries in this regard; Australia
and the Netherlands begin teaching media literacy in
preschool and continue it through higher education.
Research in older children indicates that media literacy
may be the most effective intervention with which to
counter negative media effects. Media influences on young children are not only strong and pervasive, but also potentially controllable – especially in the early years when parents determine the majority of their children’s media exposure.”

 

My next post will deal with media literacy programs which these researchers say may be the most effective form of intervention.

Cell Phones Affect Kids’ Sleep: Need for Digital Curfews

A personal anecdote: I am writing this at 3:00 a.m. after being woken up by a text message on my wife’s cell phone (which she fell asleep with) at 1:38 a.m. The message was from our son who lives two time zones west of Houston. No emergency. He just wanted to tell my wife that he received something she emailed.

I tried to go back to sleep, but couldn’t. So I started wondering if other people had this same problem, i.e., being awakened by electronic gadgets. To the google search bar! The Center on Media and Child Health lists it as a hot topic.

In Perspectives on Parenting, Karen Jacobson, MA, LCPC, LMFT and Lauren Bondy, MSW, suggest setting a digital curfew.

“The playground for tweens and teens today is electronic,” they say. “kids today are roaming, playing, forming relationships, testing limits, making mistakes, exploring, experimenting, and forming their identities and values in online digital spaces.”

Studies [1][2][3] show that sleep is interrupted when teens receive texts at night. Likewise, homework is interrupted and children become distracted when they receive notifications of a new chat messages, texts, or emails. To avoid a daily battle, the authors suggest that parents make a time when all media are off limits into part of the routine. Other recommendations the authors make include:

  • Involving kids in establishing a media plan for their entire day, and agree on weekday and weekend hours.
  • Allowing social media time only after homework is done or during homework breaks.
  • Asking kids, “What’s the best place to charge your cell phone and keep it from distracting you?”

 ParentTeenCellPhoneCropped

Cell phones are rapidly becoming an integral part of kids’ lives. According to research by C&R Research, 22 percent of young children own a cell phone (ages 6-9), 60 percent of tweens (ages 10-14), and 84 percent of teens (ages 15-18. And cell phone companies are now marketing to younger children with colorful kid-friendly phones and easy-to-use features. According to market research firm the Yankee Group, 54 percent of 8 to12 year olds will have cell phones within the next three years.

These studies and observations suggest that growing and uncontrolled cell phone use among children can have a detrimental impact on their sleep which, in turn, can make them tired the next day and affect their ability to learn in school.

_____________________________

1. Irregular bedtime and nocturnal cellular phone usage as risk factors for being involved in bullying: A cross-sectional survey of Japanese adolescents by Tochigi, Mamoru;Nishida, Atsushi;Shimodera, Shinji;Oshima, Norihito;Inoue, Ken;Okazaki, Yuji;Sasaki, Tsukasa, 2012

2. Adolescent use of mobile phones for calling and for sending text messages after lights out: Results from a prospective cohort study with a one-year follow-up by van den Bulck, Jan, 2007

3. Text messaging as a cause of sleep interruption in adolescents, evidence from a cross-sectional study by van den Bulck, Jan, 2003

via CMCH.tv.